Reputation is at the heart of business strategy

The importance of reputation management as a critical driver of business success is on the rise – and communications professionals are the driving force behind it.

Organisations need to apply more attention to managing reputation.

Firms with strong positive reputations attract better people. This gives rise to a virtuous circle of greater efficiency, better relationships with customers and suppliers, and enhanced legitimacy in the eyes of society as a whole.

“In the absence of a good reputation, the ability of a company to create value is severely impaired. Boards need to be aware that reputation, like trust, takes time to build but can be lost in the blinking of an eye.” Neville Bain - Chairman, IoD

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