We use brand sprint to co-create with internal team. The inclusion of line departments in creating a corporate brand is effective in enhance understanding and internalisation of Brands.
Our philosophy in brand communications is hinged on holistic approach to managing the brand reputation. The reputation of your brand is a responsibility of every person that interfaces with the customers along all imaginable brand touch points, digital, in person and even orally.
Think feedback, think outsourced services like security, think call centre; these are where the customers truly experience the brand.
RSSB brand sprinting Jan 2023