Brand sprinting is probably one of the most effective and appropriate tools for brand development or rebranding. Brand sprint session is often used to align diverse ideas leveraging the wealth of ideas that are often easily left out. We believe every idea is valuable.
The challenge in managing a brand sprint is the difficulties in coalescing the often strong opinions without bruising egos. At the end of it all, it is often fun and envigorating, however, the most important thing is the pride and ownership of the participants who were involved and felt heard, respected, and appreciated. Nothing can beat this in building an army of your brand ambassadors.
The icing on the cake is when after so much deliberation, an idea often clicks and the puzzle falls into place. This was the experience we had recently with the Brand Sprint session for the National SME portal being developed by UIA. The diversity of interest groups and the significant difference in levels of exposure and experience, cultures were all in play.
In most cases, customers have ideas, all we do is help them crystalize them.
Some customers may need mystery shopping to unveil the brand affinity before embarking on the brand sprint.
We top it up with a brand internalization session which helps you to understand your brand and integrate it into your operations.
So what are you waiting for? Get in touch