The involvement of stakeholders in brand development can never be underrated, it's the foundation for building loyalty.
Involved stakeholders will often be interested in the success of the program and service.
Stakeholders' engagement should not only be limited to information sharing. Stakeholders should participate throughout, especially for public service or program . Starting right from design, development, review, and promotion of brand enhances the success rate of the brand going forward.
We applied this approach during the recent Stakeholders Validation session for the development of the Brand and Stakeholders Engagement Strategy of the National SMEs portal for UIA.