We use brand sprint to co-create with the internal team. The inclusion of line departments in creating a corporate brand is effective in enhancing the understanding and internalization of Brands.
Our philosophy in brand communications is hinged on a holistic approach to managing the brand reputation. The reputation of your brand is the responsibility of every person that interfaces with the customers along all imaginable brand touch points, digital, in person, and even orally. Think feedback, think outsourced services like security, think call center; these are where the customers truly experience the brand.
RSSB brand sprinting Jan 2023